Attitudes Drive Behaviors or is it the Reverse?
In a previous post we examined the fundamentals of Likert scale development. In case you missed it, Likert survey questions are designed to measure attitudes using a five or seven-point scale...
View ArticleClik here to view.
Let's Go Mobile!
I’m goin’ mobile as Pete Townsend once sang. The trend toward all things mobile continues to cruise down the highway unconcerned by high gas prices. Does this mean market research should follow along?...
View ArticleClik here to view.
Looking Beneath the Surface
Market research, and by association survey research in general, was not designed to be a random fishing trip. This is not to say that randomness isn’t important to our cause, but is not the key driver...
View ArticleClik here to view.
Are Your Employees Watching the Clock All Day?
What’s the vibe in your office? Are your employees engaged or are they watching the clock all day in hopes that 5 o’clock will roll around as quickly as possible? Well – according to a recent study...
View ArticleClik here to view.
Where to Begin?
Where to begin is a question frequently heard in market research. Yet, when it comes to survey design I am not sure that question is asked often enough. A particular example that has significant...
View ArticleClik here to view.
Top 7 Ways to Improve Your Survey Response Rates
Web surveys are a great way to gather customer and employee feedback and market research if they are crafted properly. However, a challenge that many companies face is getting high enough response...
View ArticleClik here to view.
Keeping the Project on Track
It is the best of times; it is the worst of times. For as much science as we put into our research efforts there is always a bit of the human element to contend with. It is this human element that can...
View ArticleClik here to view.
Keep an Eye on Response Rates
How well did we do? This is a common question in B2B and consumer marketing research circles. However, to answer it we need to know which is the metric that matters. In this case survey response is in...
View ArticleClik here to view.
Key Driver Analysis vs Industry Benchmarking
While we do not dispute that comparison to competitors and other organizations within your own industry is important, we have found that starting with feedback from within your own organization is the...
View ArticleClik here to view.
Collecting Employee Feedback that Matters: How Are You Doing?
According to a recent study by AON Hewitt & Mercer, 50% of employees characterize themselves as passively engaged or actively disengaged. Additionally, one disengaged employee can drain $10,000...
View ArticleClik here to view.
Consider How You Measure
Scales in market research share a similar purpose with those devices found in bathrooms, gyms and doctors offices. They are both designed to measure. In one case it may be our physical weight, while...
View ArticleClik here to view.
Are You Just "Keeping Score" or Are You Changing the Game?
A lot of organizations make the same mistake when it comes to feedback collection, whether it's employee feedback, customer surveys or training assessments.They do it just to keep score and backwards...
View ArticleClik here to view.
Employee Retention is the New Black
When the word retention comes to mind we often turn to customer retention first. After all, retention management programs are a key component to successful growth of the customer base. However, as the...
View ArticleClik here to view.
Who's Responsible for Employee Engagement and Satisfaction?
Over the last few months, we've seen a trend. An increase in the number of organizations who are looking to measure employee satisfaction and engagement levels. While I've always believed employee...
View ArticleClik here to view.
When Twitter Customer Support Goes Too Far
This last weekend I was moving the final things from the house we're selling into a storage unit. We rented a van to help us move so we didn't have to make a ton of trips back and forth. When picking...
View ArticleA Gentle (or Not so Gentle) Reminder
There comes a time when we need to be reminded. Sometimes a gentle reminder will do, other times we may need to be more forceful. Survey participants are no different. Seldom will we achieve our...
View ArticleClik here to view.
Do This Instead of Innovating
I was recently reading Adam Bluestein's article in Inc. magazine, Debunking the Myth of Innovation, all about... you guessed it: Innovation (and how it's overrated)! The article debunks six innovation...
View ArticleClik here to view.
The Magic of Survey Logic
Engaged respondents are more likely to take your survey seriously and provide truthful response. Using dynamic logic is one of the easiest ways to engage a respondent and make his or her experience...
View ArticleClik here to view.
4 Easy Ways to Engage your Employees
Employees are a company’s most important asset, so it’s critical that they are happy, engaged and satisfied with their jobs. I’ve read a lot of articles recently about the benefits of engaged employees...
View ArticleClik here to view.
Autumn Trees Remind Me of Branchin Survey Logic
Now that autumn has arrived I spend a great deal of time watching leaves fall from the trees, slowly ever turning in the breeze. Soon the trees will be bare with their branches exposed. That’s where my...
View Article
